In this study, you’ll learn how FormVue, an AI-native sales platform for home services pros and product manufacturers, used asynchronous video delivery to transform video lead capture by integrating Red5 Pro’s ultra-low latency streaming infrastructure. The case study highlights FormVue’s business challenges as a startup, the technical requirements they needed to meet, and why they ultimately chose Red5 Pro for enterprise-grade reliability and partnership.

About FormVue

The FormVue logo.

FormVue is the AI-native, sales-first platform for video lead capture for home services pros and product manufacturers. Replace static text based forms with an embeddable button. Or simply share by text, email, or socials any place customers already find you. This can be your website, call-center scripts, or social media platform. No apps. No logins, the customer experience is seamless

Prospects tap the link, follow simple prompts (“show the issue,” “make your request,” “show what you want”), and record a quick HD walkthrough. Behind the scenes, FormVue’s AI gauges buyer intent, extracts key data (property context, statement of work, build lists), generates digital renderings, and captures precise location data for accurate measurements.

Because it’s video first and revenue-driven, FormVue automatically ranks and routes each submission so sales and operations can prioritize the highest-value opportunities and respond faster. Submissions appear instantly in a clean dashboard and sync with 140+ platforms: including HubSpot, ServiceTitan, Jobber, Housecall Pro, Microsoft Dynamics, Workiz, and more. The result: AI-powered video leads that convert far better than traditional web forms, shortening the path from first touch to closed work.

FormVue also reduces cost of sale by eliminating unqualified or not-ready site visits, saving valuable time for home service businesses and product manufacturers resulting in a savings of more than 65% of cost of sale. Among the nation’s largest home service franchises, FormVue has unlocked remote selling and driven sales lifts of over 30% while unlocking new business models as national franchises have unlocked a 41% increase in remote selling. 

Challenge

Before partnering with Red5, FormVue’s biggest risk was the video layer. The product lives or dies on a homeowner’s ability to tap a link and stream a clear, stable walkthrough from any phone, on any network, with zero friction, while FormVue’s platform analyzes that video in near real time. Building and operating that backbone internally would have pulled months of engineering into non-core work (media servers, codecs, TURN/STUN, QoS, scaling, monitoring, and redundancy) instead of our highest priorities: AI, user experience, and revenue workflows. They needed a proven, low-latency streaming infrastructure that “just works” across browsers and devices, survives spotty mobile networks, supports redundant workflows, and exposes the hooks we need for real-time AI, without creating an on-call burden or unpredictable costs. In short, FormVue required enterprise-grade reliability and performance out of the box so their team could stay focused on being AI-native and sales-first. Red5 delivered that foundation.

Technical requirements 

• Mobile Web Browsers: First-class capture/submit from iOS Safari, Android Chrome, and modern desktop browsers, accommodating varied camera hardware and codecs with graceful fallback on older devices.

• Enterprise compatibility: Clean handoff into our storage/processing stack (object storage, queues, workers), deterministic file/asset IDs, and audit-friendly logs.

• Low-latency handoff to AI: While end-to-end is asynchronous, we target seconds-level availability of the completed clip so our AI can start scoring and extraction quickly.

• Cost & scale control: Horizontal scalability for bursty campaigns and predictable levers (e.g., retention, transcode profiles) to manage unit economics.

Why FormVue Chose Red5

FormVue evaluated several commercial streaming stacks. After a thorough technical and operational assessment, they chose Red5 Pro because we gave them what they valued most – control and true enterprise-grade partnership. Chris Allen and Mark Pace didn’t just answer tickets, they engaged as architecture partners, brought clear guidance on edge cases unique to our asynchronous workflow, and moved quickly when our timelines were aggressive. As a startup CEO focused on scaling and shipping, having direct access to another CEO and a senior engineering team who would “support us like we’re IBM” was decisive. Competing vendors couldn’t solve the challenges and asked to “circle back.” Red5 Pro showed up with answers, follow-through, and the depth to make our requirements real: reliable, consistent HD capture across devices and networks, clean handoff into our stack, the hooks we need for AI and CRM workflows, and the observability to operate at scale. In short, Red5 Pro matched our technical bar and our urgency. Chris Allen is a world class partner.

How Does Asynchronous Video Delivery Work?

Deployment diagram of FormVue’s live streaming infrastructure powered by Red5.

Red5 Pro powers the core video layer that lets FormVue customers record and submit high-quality videos directly from any modern browser or mobile device, with no apps or extra software required. Submissions are captured asynchronously, so users can record and send at their convenience without a live session.

FormVue’s Video Estimator feature powered by Red5 Pro.

Once submitted, Red5 Pro ingests the recording and makes it available to FormVue’s backend in near real time for immediate processing. Contractors get smooth, low-latency playback on desktop or mobile when reviewing each walkthrough. By delivering consistent, reliable video assets suitable for analysis, Red5 Pro also underpins FormVue’s metadata and AI workflows, enabling rapid lead scoring, property insights, accurate area measurements, Statement of Work generation, build lists, mapping, and more.

Buyer Intent feature in FormVue’s Video Estimator.

FormVue’s Area Measurement Tool.

Benefits and Results

Red5 Pro helped FormVue, a high-growth startup, achieve the following results:

• Downstream, this foundation has helped our customers unlock remote selling programs used by major home-service franchises. These programs have contributed to sales lifts of up to 41% and cost-of-sale reductions exceeding 65% when combined with FormVue’s AI-driven lead qualification and routing.
• Red5 Pro was integrated into FormVue’s workflows and switched on in under 30 days, with production customers using it the same month. FormVue reached its first enterprise pilot within six months of kickoff and, by their estimate, accelerated their roadmap by at least six months by avoiding a bespoke streaming build. 
• In production, FormVue has sustained ~99% uptime across a nationwide user base, delivering consistent HD assets for near-real-time processing and smooth review on desktop and mobile.
• Operationally, offloading the video layer let FormVue’s team focus on higher-value work such as AI, UX, and revenue workflows. Red5’s enterprise support also removed weeks of trial-and-error on edge cases. The customer experience is simpler (no apps, no logins), contractor review cycles are faster, and engineering isn’t distracted by streaming infrastructure.

Client Testimonial

The best technology decision is the one that gets value to customers fastest. Red5 Pro’s platform and white-glove support let us launch sooner, run leaner, and deliver reliable, device-agnostic video capture while keeping our team focused on AI and revenue workflows that serve our customers.”

– Robert Bolen, CEO at FormVue